Key takeaways
- For $5,000, Next Monday delivers a motion launch video: 30–60 seconds of motion design and product UI, with the first cut 7 days after kickoff.
- The launch film is $9,000: 60–90 seconds with AI-generated scenes, founder footage and sound design added, and the first cut lands in 10 days.
- Each launch video goes out in 16:9, 9:16 and 1:1 with captions included, and the final files plus the project files are yours.
- There is no film crew: founders record roughly 20 minutes on a phone or webcam, guided by our shot list.
What is a product launch video?
A product launch video runs 30–90 seconds and debuts a new product or major feature by showing what it does on launch day.
The structure that holds up: open on a clear problem, bring in the product as the answer and end on a call to action (Renat Gabitov, YouTube). Make one when:
- you are going public with a new SaaS or AI product;
- you are rolling out a major feature that reshapes what customers can do;
- you want one asset to carry the announcement across X, LinkedIn and Product Hunt.
When buyers already know you and want a detailed look at the product, a demo video is the right call.
Who are our launch videos for?
Our launch videos serve SaaS and AI software teams, seed stage through roughly 200 people, with a release shipping in the next 4–8 weeks and nobody handling video in-house.
- Founders who want to show up in the launch video themselves, no shoot required.
- Product marketers pulling launch-day assets in three aspect ratios out of one film.
- Teams locked to a date that need the first cut 7–10 days after the brief lands.
No film crew, no actors, no locations get booked. We build each frame out of motion design, your product UI, AI scenes we generate or footage your founders capture on their own.
How much does a product launch video cost?
Next Monday charges $5,000 for a 30–60 second motion product launch video and $9,000 for a 60–90 second launch film, both fixed prices in USD.
| Package | Length | Footage | First cut | Price |
|---|---|---|---|---|
| Motion launch video | 30–60 s | Motion design and product UI | 7 days | $5,000 |
| Launch film | 60–90 s | Motion, UI, AI scenes, founder footage, sound design | 10 days | $9,000 |
| Launch kit | Film + demo + 5 cutdowns + 3 onboarding clips | All of the above | Delivered in 4 weeks | $15,000 |
For comparison, most studios charge $3,000–$10,000 per video. The full package breakdown is in our pricing section.
How do you make a product launch video?
We build a launch video in five steps from Monday to Monday: the first full cut lands 7 days after kickoff (10 days for a launch film with founder footage).
- Kickoff on Monday. In 30 minutes, you provide the brand kit, a demo account and one sentence naming who the launch is for.
- Script and storyboard due Friday. We draft the script and, for a launch film, a shot list your founders record against in about 20 minutes with a phone or webcam.
- Production during week 2. We handle style frames, voiceover, capture of the product UI and AI-generated scenes.
- First full cut next Monday. You get the whole film timed and voiced, then comment on the timeline.
- Final file delivery. Two revision rounds come before we send every format with captions.
What should a SaaS launch video include?
Your SaaS launch video should put the product's payoff on screen within the first seconds, build around one benefit, and ship with shorter edits sized for social.
- Show the real product. Flowjam's 2026 review of launch videos found the strongest launches relied on actual product footage rather than generic hype graphics.
- A benefit viewers remember. Choose the one change your user will feel and write the script around it.
- Motion graphics fit software. B2B software suits motion graphics because the format shows clean UI animation.
- All the aspect ratios. Export versions for YouTube, LinkedIn, email and 9:16 social feeds (Arcade).
What's included in every launch video?
Every launch video comes with the script, voiceover, licensed music and AI generation costs included, plus two revision rounds and no extra line items.
- Formats: 16:9, 9:16 and 1:1 cuts, all captioned.
- Ownership: the final files and the project files are yours.
- AI footage: each AI scene is written, generated and graded by us, with AI footage labeled wherever a platform requires it.
- Likeness: written consent is required before we generate any real person's likeness.
Once your launch is live, the monthly video plan recuts the same assets into feature clips and social cutdowns.
Which launch videos have we made?
Our newest launch video is a 52-second piece for Nuveda AI, released in October 2026 and built from motion design plus the product's actual UI.
- Nuveda AI, launch video (0:52). Combines motion design with product UI; this is the format of our $5,000 package.
- Cartesia, AI ad (1:03). Built from AI-generated scenes, it earned 12,586 views and 143 bookmarks on X.
- OiiOii, AI short film (2:23). Our entry to the "Into the Paradox Forge" contest, which drew 8,054 views on X; we include it as a sample of AI-scene work.
All three are in our work.
Which projects show this in action?
Real projects, each with the brief, the footage and the result.
FAQ
How far ahead of launch should we book a launch video?
Most launches only need four weeks of lead time. Your first cut lands 7 days after kickoff (10 for a launch film), and we deliver the full launch kit inside 4 weeks.
Do our founders have to be on camera?
No. The $5,000 motion launch video is built purely from motion design and your product UI. Founder footage belongs to the $9,000 launch film, and recording it takes about 20 minutes on a phone or webcam.
Can a launch video include AI-generated people?
Yes. Those people appear as generated characters that we script and grade to fit your brand. We never recreate a real person's likeness without written consent, and we label AI footage wherever a platform asks for it.
Who writes the launch video script?
We handle it, and the writing is covered in the price. You only give us one sentence on who the launch is for, then approve the script and storyboard by the Friday of week 1.
Who owns the finished launch video?
You own it. The handover includes the final files in every format plus the project files.
How do we get started?
Start by booking a 20-minute scoping call. You leave that call with a script outline and a fixed quote.