Book a call

Case study

A 63-second AI ad for Cartesia, made entirely from AI-generated scenes

Next Monday produced a 63-second AI ad for Cartesia, the voice AI company behind Sonic, using Seedance 2.0 scenes in a Wes Anderson-inspired style. It reached 12,586 views and 143 bookmarks on X.

By Irfan Sadek, co-founder · Updated 7 October 2026

ClientCartesia, voice AI (Sonic model)
DeliverableAI ad, 63 seconds
StyleWes Anderson-inspired: symmetrical pastel sets, centered framing
FootageAI-generated scenes made with Seedance 2.0
Next Monday's workScene generation, edit, color grade, sound design
Views on X12,586 (checked 5 Oct 2026)
Bookmarks on X143 (checked 5 Oct 2026)

Key takeaways

  • The whole 63-second AI ad for Cartesia came from AI-generated scenes made with Seedance 2.0, and Next Monday then handled the edit, color grade and sound design.
  • The finished ad drew 12,586 views and 143 bookmarks on X.
  • More than a dozen generated scenes hold together through a Wes Anderson-inspired look: symmetrical pastel sets and centered framing.
  • Production involved no camera, cast or set.

What did Next Monday make for Cartesia?

Next Monday produced a 63-second AI ad for Cartesia, the voice AI company behind the Sonic voice model.

The film is built entirely from AI-generated scenes. The team generated them with Seedance 2.0, then handled the edit, color grade and sound design.

  • Runtime: 63 seconds.
  • Look: Wes Anderson-inspired, with centered framing and symmetrical pastel sets.
  • Footage: only AI-generated scenes, with no camera, cast or set.
  • Posted: on X (see the post).

As an example of what AI scenes can do for a software brand, it belongs with our product launch videos.

Why does a voice AI ad use a Wes Anderson-inspired style?

The Wes Anderson-inspired style keeps one character centered in a symmetrical frame, so each shot comes across as one person speaking with one voice.

  • Centered composition pulls the eye straight to the speaker, a good fit for a brand that sells voices.
  • Pastel backdrops, like the yellow kitchen from 0:00 to 0:05, hold all scenes to one palette even though each was generated separately.
  • Arched windows and long tables repeat that symmetry across scenes, so a cut between two unrelated places stays inside the same world.

The look also earns recognition: the ad reads as the same film before the logo appears. Any one frame gives it away.

Wide, symmetrical shot of a yellow pastel kitchen from the AI ad for Cartesia
0:05. A yellow kitchen establishes the pastel color scheme that runs through the entire spot.

How do the first 25 seconds build the cast?

The first 25 seconds race through the lineup: one character after another, each captured mid-voice, shouting, laughing, toasting or crying.

TimeSceneVoice moment
0:00 to 0:03A woman with a bob haircut shouts in a yellow pastel kitchenA raised voice opens the ad
0:04 to 0:05A wide, symmetrical view of the kitchenSets up the world
0:06 to 0:09A laughing young coupleLaughter
0:10 to 0:13A wedding toast by a man in a pale blue suitA speech to a room
0:14A long banquet tableThe audience for the toast
0:16 to 0:19An elderly man crying and a man pointing, each framed in an arched windowTwo emotions, two frames
0:20A waste transfer station with an excavatorIndustrial noise
0:22 to 0:25A construction worker in an orange hard hatA voice on a loud site
A man in a pale blue suit gives a wedding toast in a centered, symmetrical frame
0:11. A wedding toast, one of several character moments the ad carries through voice.

How does the ad build to the Sonic end card?

The ad reaches the Sonic end card by pivoting from human scenes to robots and office life in its second half, then cutting to a Cartesia-branded end card.

  1. 0:26 to 0:31. A bar scene: a suited robot sips from a red gas can beside a woman wearing a mint dress.
  2. 0:32 to 0:43. Kitchen slapstick plus a robot vacuum.
  3. 0:44 to 0:51. An office filled with corkboards and tight close-ups of the staff.
  4. 0:52 to 1:03. The Cartesia end card, showing "Sonic".

Dropping machine characters into everyday human settings is exactly the pitch a voice AI product makes. Holding the end card for 11 seconds gives the brand and the model name room to stick.

A robot in a suit drinks from a red gas can at a bar next to a woman in a mint dress
0:28. A robot dropped into a human moment, the core idea behind a voice AI brand.

How do you make a video ad with AI?

Making a video ad with AI means generating each scene with a video model, then cutting, grading and sound-designing those clips into one finished film. For Cartesia, that meant Seedance 2.0 and Next Monday's post-production.

  1. Scene generation. Every shot was produced in Seedance 2.0 under one visual rule: symmetrical, pastel, centered.
  2. Edit. Those shots were assembled into a 63-second sequence that runs from people to robots to the end card.
  3. Color grade. One shared grade across all shots keeps the pastel palette consistent from scene to scene.
  4. Sound design. Audio carries the voice-driven moments and sets the rhythm of each cut.

We follow this same production path for the AI scenes in our explainer videos and launch films.

What results did the Cartesia ad get?

On X, the ad pulled in 12,586 views and 143 bookmarks.

MetricValueSource
Views12,586X post, checked 5 Oct 2026
Bookmarks143X post, checked 5 Oct 2026
Bookmarks per 1,000 viewsAbout 11Calculated from the two figures above

A bookmark counts each time a viewer saves the post for later.

What can other SaaS teams take from this?

SaaS teams can ship a character-led, cinematic ad without shooting a frame, and the Cartesia project shows the way: one firm visual rule carried every AI scene.

  • Set one strict visual rule. Symmetry and pastels kept more than a dozen independently generated scenes on the same track.
  • Cast subjects that fit the product. A voice brand calls for faces and voice moments; a workflow product would call for hands, desks and screens.
  • Let post-production fuse the film. Edit, grade and sound weld separate generated clips into one piece.
  • Save the branding for last. Cartesia and Sonic hold back until an 11-second end card, once the viewer is already watching.
  • Measure saves alongside views. The 143 bookmarks reveal how many viewers kept the ad.

If you are planning an AI ad for your product, book a call.

FAQ

What are AI video ads?

AI video ads are commercials whose footage is produced by AI video models rather than filmed. The Cartesia ad is one such piece: Seedance 2.0 made its scenes, and people handled the edit, grade and sound.

Were real actors or cameras used?

No. Everything on screen comes from AI-generated scenes, so there was no shoot, cast or set.

Can ChatGPT create video ads?

ChatGPT can draft an ad's script, shot list and scene prompts. For the Cartesia ad, the scenes themselves came from Seedance 2.0, a dedicated video model, and Next Monday handled the finishing.

What are some examples of ads that use AI?

One example is this 63-second ad for Cartesia, with 12,586 views on X. Among Next Monday's other AI-scene projects is The Last Harvest, a 2:23 AI short film created for an OiiOii contest.

How much does an AI ad cost?

Pricing at Next Monday starts at $5,000 per video; a fixed quote follows a scoping call.

Have a launch coming up?

Book a 20-minute scoping call. You'll leave with a script outline and a fixed quote.

Book a 20-minute scoping call →