Key takeaways
- Next Monday charges a fixed $8,000 for a 60–120 second explainer video, and that price covers the script, voiceover, licensed music, captions and two rounds of revisions.
- For videos up to 90 seconds, you get the first cut 7 days after kickoff; final files land within 15 working days.
- Explainers use animation to introduce the problem and your idea to an audience that has never heard of you, while a demo video takes buyers through the product itself.
What is an explainer video?
An explainer video is a short piece of animation that tells people who have never heard of you what your product does and who it is for.
Most SaaS explainer scripts move through three beats:
- The problem, phrased the way your customer would say it.
- The idea behind your product, told through motion design and kinetic type.
- The product itself, through animated UI from your app, ending on one call to action.
If viewers already compare tools and want real screens, a demo video fits better.
Who needs a SaaS explainer video?
You need a SaaS explainer video when buyers have to understand the problem before they'll consider the product.
- A product in a category so new that nobody searches for your solution yet.
- An AI product whose results come across better on screen than in words.
- Cold traffic hitting your homepage from ads, Product Hunt or social posts.
- Sales reps who send one link to walk prospects through the product before a first call.
We partner with SaaS and AI software companies from seed stage to roughly 200 people.
How much does an explainer video cost?
An explainer video from Next Monday runs a flat $8,000; most studios charge $3,000–$10,000 per video.
| Provider | Typical price per video | Source |
|---|---|---|
| Freelancer (e.g. Fiverr gigs) | $500–$5,000 | Market range, Oct 2026 |
| Explainer Video Company | From about $2,400 | explainervideocompany.com |
| Most studios | $3,000–$10,000 | Market range, Oct 2026 |
| Next Monday | $8,000 fixed | Our pricing |
| Premium SaaS studios | $20,000–$75,000+ | Market range, Oct 2026 |
How does the explainer video process work?
Our explainer process takes 15 working days: a 30-minute kickoff, the first full cut on day 7, then final files.
- Kickoff on Monday. Send us your brand kit, a demo account and one sentence describing the target viewer.
- Script and storyboard on Friday. We draft the voiceover and storyboard every scene; you sign off on both.
- Design and animation in week 2. Style frames, motion design, product UI animation and voiceover.
- First cut the following Monday. You review the full explainer, timed and voiced.
- Revisions and final delivery. Two revision rounds, then we export 16:9, 9:16 and 1:1 files with captions.
What's included in a Next Monday explainer?
The $8,000 price covers the full explainer: script, voiceover, licensed music, captions and two rounds of revisions.
- Kinetic type, 2D motion design and transitions styled to your brand.
- UI animation recorded inside your demo account.
- Three formats: 16:9 for your homepage, plus 9:16 and 1:1 for social.
- You own the final files and the project files.
Want the explainer and a demo for the same launch? The $15,000 launch kit combines a launch film, a demo video, 5 social cutdowns and 3 onboarding clips.
What makes a SaaS explainer video work?
One viewer, one problem, and the product on screen before the halfway point: that is what makes a SaaS explainer work.
- One target viewer. At kickoff you hand us one sentence on who the video is for, and that sentence drives everything the script says.
- One pain point, worded the way your customers describe it on sales calls.
- Real UI once the idea is clear, so the explainer becomes the viewer's first look at the product.
- 90 seconds or less wherever the story allows it, which holds the first cut to 7 days.
- Captions across all formats, covering 9:16 and 1:1 for social feeds.
Which of our videos show the explainer style?
Our portfolio has two near matches: the Nuveda AI launch video, built around animated product UI, and the Cartesia ad, made with AI-generated scenes.
- Nuveda AI, 52 seconds, October 2026. It pairs motion design with real product UI, the two layers behind any explainer.
- Cartesia, 63 seconds. Scenes we wrote, generated and graded with AI; it picked up 12,586 views and 143 bookmarks on X.
- OiiOii, 2 minutes 23 seconds. An AI short film we submitted to the "Into the Paradox Forge" contest, now at 8,054 views on X.
You can watch all three in our work section.
Which companies are considered the top explainer video companies?
The top explainer video companies include Yum Yum Videos, Demo Duck, Wyzowl and Vidico, plus specialists like Epipheo and Yans Media.
| Company | What public sources say |
|---|---|
| Wyzowl | Explainer specialist; 4,000+ custom videos for 2,000+ companies |
| Epipheo | Corporate and B2B; 2D/3D animation, motion graphics and live action; 6,000+ videos |
| Yans Media | Animation studio with tech and SaaS experience |
| ExplainerCue | B2B and SaaS; 2D, 3D and isometric explainers |
Summaries reflect what each company says on its own site. Next Monday stands apart on footage: we blend AI-generated scenes and founder footage with the animation in one film.
Which projects show this in action?
Real projects, each with the brief, the footage and the result.
FAQ
How is an explainer different from a launch video?
A launch video is built to announce a new product or feature on launch day. An explainer, by contrast, tells someone new to the product what it does, so it still earns its place on your homepage long after launch.
Is AI replacing animators?
No. AI-generated scenes appear where they fit, and the script, UI animation, edit, grade and sound design on every video are still done by our team.
Can the explainer show our actual product?
Yes. We record the UI straight from your demo account and animate that footage, so viewers see the real product screens.
Do you make 2D or 3D explainers?
Our explainers run on 2D motion design, kinetic type and animated product UI, and we add AI-generated scenes where the story needs them.
Can we cut the explainer into social clips later?
Yes. You get 16:9, 9:16 and 1:1 versions of each explainer, and further social cutdowns are covered by the $2,500/month plan with a 48-hour turnaround per request.
What do you need from us to start?
Four things: a 30-minute kickoff call, access to a demo account, your brand kit and one sentence telling us who the explainer is for. Book a 20-minute scoping call first and we will send you a fixed quote.